How to Win the House of Your Dreams: A Step-by-Step Guide to Writing a Standout Buyer Letter
A buyer letter can be an incredible tool
It is a written document that formally expresses your interest in the property and helps you stand out from other potential buyers.
And for those who think it is a waste of time because it’s always only about the money - it still has it’s benefits - whether we were the only one getting a call back for an opportunity to sweeten our offer or the seller taking $5,000 less just to work with my buyers - it has worked for my clients and therefore it should never be passed on. Here are some tips on how to write a strong buyer letter that will increase your chances of getting the property you love.
Introduce yourself and your family. This allows the seller to get a sense of who you are and what your needs are. You should also mention any relevant information about your job, your financial situation, and your long-term plans for the property that you think the seller would appreciate knowing.
Explain your connection to the area. If you have a personal connection to the area where the property is located, be sure to mention it. This could be because you grew up in the area, you have family nearby, or you have always dreamed of living in that particular neighborhood.
Describe why you love the property and what attracted you to it. This could be the location, the layout, the size, the style, or any other features that stand out to you along with how those features will be appreciated by you.
Offer a competitive price. No matter how beautiful your letter is, if your offer price is insulting - it won’t be taken as genuine. Do you research into comparable properties, be fair and kind upon delivery.
Close with a personal touch. Finally, you should close your letter with a personal touch. This could be a heartfelt note about your dreams for the property or a statement about your commitment to being a good neighbor.
In conclusion, a buyer letter is a powerful tool for expressing your interest in a property and standing out from other potential buyers. By following these steps, you could make a seller’s job a lot easier when choosing a buyer, but also while letting go to a potentially very meaningful piece of their history.